At the dawn of 2025, Beijing’s pioneering independent craft brewery Slowboat Brewery announced a comprehensive packaging redesign for its five core canned beers—MONKEY’S FIST IPA, IDIOMATIC PRAGMATIC HONEY ALE, YOU DIAN XIANG WHEAT,DRINK LIKE A FISH PILSNER, and MOON JELLY DDH DOUBLE IPA—delivering a fresh visual experience while maintaining their signature flavors. This transformation not only reflects Slowboat’s relentless pursuit of quality but also embodies its philosophy of embracing life’s infinite possibilities through bold design.

The new year marks an exciting chapter as Slowboat invites consumers to rediscover its iconic lineup. Each can now features meticulously crafted packaging inspired by the brand’s passion for exploration and everyday joy. The redesign aims to spark curiosity and celebrate the vibrant spirit of craft beer culture.

While the exteriors have evolved, Slowboat assures drinkers that the liquid artistry within remains unchanged. Every batch continues to uphold the brand’s exacting standards, using premium ingredients and time-honored brewing techniques to deliver complex, consistent flavors. The new cans also incorporate playful interactive elements—hidden "Easter eggs" awaiting discovery—to elevate each drinking experience into a moment of connection and delight.

More than a cosmetic update, this relaunch represents Slowboat’s commitment to being an oasis in modern urban life. Each sip is designed to remind consumers of life’s simple pleasures, with the packaging serving as a canvas for storytelling and discovery.

Since its founding, Slowboat has championed craft beer as a lifestyle. This packaging refresh reaffirms its dedication to innovation without compromise. As the brand looks ahead, it remains steadfast in its mission to surprise and inspire through exceptional brews that bridge tradition and creativity.